Surely's Non-Alcoholic Red Wine Challenges Others in the Category
Laura McQuarrie — October 27, 2023 — Lifestyle
References: drinksurely & beveragedaily
Surely launched in 2020 and since its inception, it has had its sights set on creating a non-alcoholic red wine that could be sipped on its own or savored with a meal.
"The overwhelming feedback we've heard about other non-alcoholic red wines is that they just taste like grape juice, so we wanted to create the complete opposite, said Surely founder and CEO Ryan Hanson. The Non-Alcoholic Red Blend combines dealcoholized wine with a proprietary blend of organic teas, botanicals and natural ingredients to create the rich experience consumers want, without the alcohol.
The aromatic Red Blend is described as complex, smoky and layered with dark fruits that mingle with smooth vanilla, oak and spice. In terms of pairings, Surely recommends enjoying its Non-Alcoholic Red Blend with virtually anything from the grill, whether it's meat-based or plant-based.
"The overwhelming feedback we've heard about other non-alcoholic red wines is that they just taste like grape juice, so we wanted to create the complete opposite, said Surely founder and CEO Ryan Hanson. The Non-Alcoholic Red Blend combines dealcoholized wine with a proprietary blend of organic teas, botanicals and natural ingredients to create the rich experience consumers want, without the alcohol.
The aromatic Red Blend is described as complex, smoky and layered with dark fruits that mingle with smooth vanilla, oak and spice. In terms of pairings, Surely recommends enjoying its Non-Alcoholic Red Blend with virtually anything from the grill, whether it's meat-based or plant-based.
Trend Themes
1. Non-alcoholic Red Wine - Surely's Non-Alcoholic Red Blend challenges the traditional perception of grape juice-like flavors in non-alcoholic red wines.
2. Proprietary Blend - Surely utilizes a proprietary blend of organic teas, botanicals, and natural ingredients to create a complex and layered non-alcoholic red wine.
3. Food Pairings - Surely suggests enjoying its Non-Alcoholic Red Blend with various grilled dishes, providing a rich experience without alcohol.
Industry Implications
1. Non-alcoholic Beverages - The non-alcoholic red wine trend presents an opportunity for companies in the beverage industry to create innovative and flavorful alcohol-free options.
2. Wine - Surely's Non-Alcoholic Red Blend disrupts the wine industry by challenging the traditional association of red wine with alcohol, offering a new option for non-drinkers.
3. Food and Culinary - Restaurants and food establishments can explore the pairing potential of non-alcoholic red wine, like Surely's blend, in order to cater to a wider range of diners' preferences.
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