The Nokia 215, introduced by Microsoft at CES 2015, is a low-end phone that allows cellphone users to access basic cellphone functionality in addition to a simple, low-cost way of accessing the Internet.
This handset costs just $29 + tax, which makes it perfect for people who want an Internet-connected phone without having to shell out hundreds of dollars, or first-time cellphone owners. Unsurprisingly for a phone this inexpensive, the features are fairly basic.
However the phone is built to be rugged and long-lasting; it offers 20 hours of talk time and nearly a month on standby.
The Nokia 2015 is set to be introduced in select markets in Europe, Asia, the Middle East and Africa in early 2015.
What's Driving This Trend
- Low-cost Internet Phones
- Disruptive innovation opportunity: Develop affordable smartphones with basic internet capabilities for cost-conscious consumers.
- Rugged and Durable Handsets
- Disruptive innovation opportunity: Create durable and long-lasting smartphones for users in industries such as construction, outdoor activities, and extreme sports.
- Budget-friendly Mobile Connectivity
- Disruptive innovation opportunity: Provide affordable mobile connectivity options for individuals in emerging markets with limited access to the internet.
Who This Affects Most
- Mobile Phone Manufacturing
- Disruptive innovation opportunity: Design and produce low-cost phones with basic internet functionality to target budget-conscious consumers.
- Consumer Electronics
- Disruptive innovation opportunity: Develop rugged and durable handsets to cater to users in various industries and outdoor environments.
- Telecommunications
- Disruptive innovation opportunity: Offer affordable mobile connectivity solutions to bridge the digital divide in emerging markets.
