The nobis Spring/Summer 2021 is unveiled and the Canadian brand carefully eases consumers into the new season. The wide range of offerings are ethical and progressive. Function is at the forefront of the seasonal collection, ensuring that the looks are breathable and reliable without compromising aesthetic design.
The main hue that leads the capsule is a male mint, followed by deep navy, bold red, rich olive green, and even some camouflage offerings. All of the apparel is complete in a streamlined construction that includes the water repelling coat, the laminated membrane, and exterior shell to promise waterproof capabilities and seamless machine washable. Additional elements include the hardy snap buttons, pull cords, and seam sealed zippers.
Image Credit: Lawrence Cortez
What's Driving This Trend
- Sustainable Outerwear
- Opportunity to develop eco-conscious outerwear that combines ethical fashion, progressive design, and waterproof capabilities
- Breathable Functionality
- Opportunity to create functional outerwear that is reliable, while maintaining aesthetic appeal and breathability
- Streamlined Construction
- Opportunity to streamline construction of outerwear to ensure waterproof capabilities and seamless machine washability
Who This Affects Most
- Fashion
- Opportunity for fashion industry to meet consumer demand for sustainable and functional outerwear without compromising aesthetic design
- Outdoor Gear
- Opportunity for outdoor gear industry to incorporate waterproof capabilities and streamlined construction in their product lines
- Textile Manufacturing
- Opportunity for textile manufacturing industry to develop materials that are both eco-friendly and waterproof for use in sustainable outerwear
