It's true that the demands of some jobs are tough, but one creative has shown he's willing to make the commitment and sacrifices for his dream job by way of a creative application, which he submitted under the alias 'No Sleep.' No Sleep is "an an art director who never sleeps and is always on the lookout for big ideas," explains Design Taxi.
But it's not who No Sleep is that floored the recipients of his application, it was the application itself. Delivered in a box by 'doctor' who does house calls, it's made up of ‘No Sleep’ pills to keep agency creatives awake as well as a pillow with professional details printed on it, essentially serving as an oversized and comfy business card. Bocca, the recipient, commented, "Thank you for the unconventional application. It was immensely original & thorough."