Who needs a bionic eye when you have these contact lenses? These two ads for Lect Up Lenses are very clever and do a GREAT job in sending the message that you really will see clearly with their product.
Not surprisingly, I always find that humor is a great way to captivate attention.
This creative contact lens ad was created by advertising agency Callegari Berville Grey in Paris, and put together by executive creative director Andrea Stillacci, creative/art director Jérôme Gonfond, photographer Ilario & Magali, retoucher by La souris sur le gâteau and copywriting by Yannick Savioz.
What's Driving This Trend
- Magnification Contact Lenses
- Magnification contact lenses provide a disruptive innovation opportunity for vision care companies to develop products that cater to people with low vision.
- Humor-driven Ad Campaigns
- Humor-driven ad campaigns provide a disruptive innovation opportunity for creative agencies to develop campaigns that appeal to a wider audience.
- Image Enhancement Technology
- Image enhancement technology provides a disruptive innovation opportunity for companies to develop products that improve the clarity of vision.
Who This Affects Most
- Vision Care
- The vision care industry can leverage magnification contact lenses to provide innovative eye care solutions to people with vision impairments.
- Creative Advertising
- Creative advertising firms can leverage humor-driven ad campaigns to engage the audience and help businesses to establish strong brand recognition.
- Technology
- Companies working on image enhancement technology can develop more innovative vision solutions, such as updated contact lenses and eyeglasses.
