Who needs a bionic eye when you have these contact lenses? These two ads for Lect Up Lenses are very clever and do a GREAT job in sending the message that you really will see clearly with their product.
Not surprisingly, I always find that humor is a great way to captivate attention.
This creative contact lens ad was created by advertising agency Callegari Berville Grey in Paris, and put together by executive creative director Andrea Stillacci, creative/art director Jérôme Gonfond, photographer Ilario & Magali, retoucher by La souris sur le gâteau and copywriting by Yannick Savioz.
Mega Magnification Contact Lenses
More Stats +/-
Bionic Contact Lenses
Quirky Contact Lens Containers
Bladed Squeegee Cleaners
Top 25 New Venture Innovations in April
Scented Jelly Sandals