Earlier this spring, ColourPop announced that it would be expanding its concealer range to offer a diverse range of 30 shades for consumers to choose from—and in a few days, the brand will be launching its new No Filter Foundation with just as inclusive approach.
The No Filter Foundation collection is being introduced with 42 shades that prioritize inclusivity and affordability. The $12 foundation provides coverage that ranges from medium to full, and provides a lightweight, yet natural-matte finish on the skin. Consumers will easily be able to find their perfect shade match within six evenly organized categories: fair, light, medium, dark, medium dark and deep dark.
As part of ColourPop's No Filter Complexion Collection, the brand will also be introducing loose setting powders, matte powders and foundation brushes to simplify the application process.