The Nissan X Trail Campaign Presents a Situation No One Wants to be In

 - Mar 31, 2010
References: tbwa & adsoftheworld
The Nissan X Trail Campaign offers a humorous but highly plausible scenario. You're travelling to a foreign country and you've rented a car. You have maps and you know the vehicle has a GPS, but you fail to think of the likelihood that maybe most of the signs will be in a foreign language. Now you have a car and maps, but absolutely no sense of direction.

The Nissan X Trail Campaign presents a situation that far too many people have been in before. It may make for a funny story later but when you're in the situation it can be aggravating and possibly even a little frightening. Kudos for creating a car ad that so many can relate to.