The current Nissan Leaf Ad is innovative in its ability to challenge the view that we are dependent upon oil: the ad displays numerous examples of how electricity is used for products in our lives and portrays them instead as running on oil. The ad succeeds at being humorous and thought-provoking.
Some of the examples for the Nissan Leaf ad include an oil-powered desktop computer, coffe machine and laptop. The questions that the ad asks are, "What if everything ran on gas? Then again, what if everything didn't?" The Nissan Leaf ad bills its vehicle as innovation for the planet because it uses 100 percent electricity.
The ad works to combat the prevailing view that we cannot transition to a cleaner way of transporting ourselves.