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Video Game-Themed Desserts

Cold Stone Creamery is Offering Nintendo Ice Cream Treats

— August 30, 2019 — Lifestyle
Ice cream fans with a penchant for nostalgia will love Cold Stone Creamery's new lineup of Nintendo ice cream treats. As Kahala Brands' Vice President of Marketing Sara Schmillen explains, "We are thrilled to introduce these Nintendo inspired treats. No matter what your age, there are two things almost everyone can enjoy - ice cream and video games!"

Cold Stone Creamery recently teamed up with Nintendo to launch a series of Super Mari-themed Cold Stone ice cream treats. The treats will be available now through October and include two tasty new options: the Mario & Luigi's Masterpiece Creation and the new Rainbow Sprinkle Road ice cream cake. The former consists of Sweet Cream Ice Cream, blended with rainbow sprinkles, fudge, and blue frosting. On the other hand, the Rainbow Sprinkle Road is an ice cream cake that boasts layers of Yellow Cake and Sweet Cream Ice Cream mixed with rainbow sprinkles and finished with a sweet blue icing.


Image Credit: Cold Stone Creamery.
Trend Themes
1. Nostalgia-driven Food - Disruptive innovation opportunity: Creating themed food products that tap into people's nostalgia for retro video games and other pop culture icons.
2. Collaborative Brand Partnerships - Disruptive innovation opportunity: Collaborating with well-known brands to create unique and limited-edition food products that appeal to a broader consumer base.
3. Interactive Food Experiences - Disruptive innovation opportunity: Designing immersive and interactive food experiences that engage customers through the combination of food and entertainment.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing innovative and nostalgic food products that cater to consumers' desire for unique and experiential culinary experiences.
2. Gaming and Entertainment - Disruptive innovation opportunity: Expanding into the food sector by partnering with food brands to create video game-themed food products that resonate with gaming and entertainment enthusiasts.
3. Hospitality and Events - Disruptive innovation opportunity: Collaborating with food and beverage providers to create unique and immersive food experiences that enhance hospitality and event offerings.
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