A new fashion tech startup called Nineteenth Amendment is aiming to combat the waste produced through fast fashion endeavors by creating a platform that enables designers to better connect with its consumers.
Through the platform designers can post designs, prior to them hitting the production lines. Those interested in the designs can order on pre-sale, receiving a discount for the exclusive collection. In return, designers get a better idea of how much of each garment to produce -- a valuable insight that offers designers with more than just reduced waste.
When using the Nineteenth Amendment's model, consumers can expect to receive their ordered goods in about six weeks, making for a convenient and ethical shopping experience.
Image Credit: Nineteenth Amendment via Facebook
Why This Trend Is Growing
- Pre-sale Fashion
- Creating platforms for designers to connect with consumers prior to production lines to reduce waste.
- Fast Fashion Reduction
- Developing solutions to combat the waste produced through fast fashion endeavors.
- Eco-friendly Fashion
- Growing awareness for sustainable and ethical fashion practices in the fashion industry.
Industries Being Reshaped
- Fashion Industry
- Opportunities exist for fashion retailers to implement eco-friendly production processes to appeal to conscientious consumers.
- Retail Industry
- Creating innovative retail experiences that will cater to the consumer demand for eco-friendly and pre-sale fashion options.
- Technology Industry
- Developing platforms and tools for designers and fashion brands to facilitate pre-sale fashion strategies, reducing waste and increasing consumer engagement.
