The Nina Jarebrink Fall 2012 ad campaign is fiercely posh. From the rich fabrics to the lavish backdrop, everything about the campaign and the collection screams wealth. Nevertheless, the fashion nor the model seem stuck-up or stuffy. Instead, she is elegantly edgy thanks to the contemporary twist on the classic film noir feel of the photoshoot. Striking strong and seductive poses, the model is every inch a woman of power rather than a woman of luxury.
Shot by photographer Christian Bakstad , the Nina Jarebrink Fall 2012 ad campaign shows off the collection's plush velvet and luxurious furs as well as its patent ankle boots and boldly geometric jewellery. The dramatic looks were inspired by Ava Gardner's style in 'The Killers.'
What's Driving This Trend
- Luxury Fashion Campaigns
- Incorporating lavish backdrops and striking fashion that exudes wealth to effectively promote their brand and engage their target audience.
- Contemporary Twist on Classic Fashion
- Injecting a modern edge into classic styles creates a fresh take on fashion that resonates with audiences and sparks new creativity.
- Film Noir Influenced Fashion
- Drawing inspiration from classic films like 'The Killers' creates a unique and eye-catching aesthetic that appeals to a wide range of fashion lovers.
Who This Affects Most
- Fashion and Apparel
- Incorporating sleek designs and extravagant displays into fashion campaigns strengthens brand identity and attracts consumers.
- Photography and Art
- Exploring stylistic elements from classic Hollywood films and incorporating them into modern fashion campaigns can lead to innovative and captivating visual representations.
- Marketing and Advertising
- Influencing consumer behavior through creative visuals and memorable campaigns utilizing classic influences can be a major factor in brand success.
