Looking at Nimit Malavia's illustrations, one can't help but feel comforted in a warm manner. Maybe that's because many of the subjects in these illustrations are engulfed in some way or another, either in a lover's embrace or by a slew of flower petals. The low-saturation colors that Malavia uses in these illustrations also help in evoking the warm, calming sensation.
Nimit Malavia is an Ottawa, Ontario-based artist who specializes in character drawings with elements of waterpainting and vector art. If his visual style looks familiar, it's probably because you've seen it featured in Marvel Comics, ChiZine Publications, National Post and PEN Canada.
Implications - The popularity of the arts among consumers is on the rise as modern technological conveniences pave the way for more leisure time. Corporations looking to create effective media campaigns may consider using fine art illustrations in the campaigns' graphics.