There are a few concepts at play in this clever Nikol Wet Wipes campaign, which of course focuses on the promotion of a product designed to clean windows. President Barack Obama, Queen Elizabeth II and President Nicolas Sarkozy are featured with flat faces in the three ads -- and "why is that?" you may ask?
A small photo of the moist tissues in their packaging has been placed in the lower left corner of each image. The blue towelettes read "Stop using newspapers," to recommend this more effective product for polishing panes. The idea here is that these political figures, whom are frequently in the media, are the faces found on the front page of your gazette. The Nikol Wet Wipes campaign by the Gitam BBDO advertising agency literally washes these windows with world leaders' noses.
Political Pane-Cleaning Prints
More Stats +/-
Tress Accessory Advertising
Oversized Spectacles Advertising
Unmanageable Mane Campaigns
Dramatized Domestic Advertising
Moody Baby Marketing
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.