There are a few concepts at play in this clever Nikol Wet Wipes campaign, which of course focuses on the promotion of a product designed to clean windows. President Barack Obama, Queen Elizabeth II and President Nicolas Sarkozy are featured with flat faces in the three ads -- and "why is that?" you may ask?
A small photo of the moist tissues in their packaging has been placed in the lower left corner of each image. The blue towelettes read "Stop using newspapers," to recommend this more effective product for polishing panes. The idea here is that these political figures, whom are frequently in the media, are the faces found on the front page of your gazette. The Nikol Wet Wipes campaign by the Gitam BBDO advertising agency literally washes these windows with world leaders' noses.