Nike's new technical lab boasts 84,000 square feet. The sports and sportswear company unveiled its high-tech lab on the top floor of the Nike World Headquarters in Portland, Oregon. It is five times larger than the brand's previous lab and will be the lead location for all sports developments.
The facility includes a full-sized basketball court equipped with motion cameras, as well as a 200 meter endurance track, a 100 meter straightway, and an artificial turf training pitch. There is also an outdoor training ramp that extends over 500 feet. The company's goal is t make "athletes better and to make the world better for athletes," as Kathy Gomez, Nike's vice president of footwear innovation, said.
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What's Driving This Trend
- High-tech Sports Equipment
- Opportunity to develop and test high-tech equipment that can be used to improve athletes' performance.
- Smart Garments
- Opportunity to develop wearable technology such as smart garments for athletes that can monitor their performance and provide feedback.
- Data Analytics for Sports Performance
- Opportunity to analyze data collected from high-tech sports labs to understand athletes' performance and potential areas for improvement.
Who This Affects Most
- Sports Equipment Industry
- The industry has an opportunity to innovate and develop high-tech sports equipment that can be tested in facilities like Nike's technical lab.
- Wearable Technology Industry
- The industry has an opportunity to develop smart garments specifically designed for athletes that can be tested and refined in high-tech sports labs.
- Data Analytics Industry
- The industry has an opportunity to analyze data collected in high-tech sports labs and provide insights and recommendations to improve athletes' performance.
