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Digitized Soccer Shoutouts

Nike's ‘Write Your Headline' for the FIFA World Cup

— June 23, 2010 — Pop Culture
The FIFA World Cup 2010 has to be one of the most buzzed about events ever—from epic marketing campaigns to illegal advertising, there’s no stopping the madness. Adding more fuel to the fire comes from the next installment from Nike’s Write the Future campaign called, ‘Write Your Headline.’

Each night fans are able to submit personal statements via Facebook or Twitter and the best 100 entries will be displayed on the Johannesburg’s Life Center Tower. Football stars such as Christiano Ronaldo, Rooney and Robinho will literally be lit up on the skyline. Such an awesome idea!
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