Nike PhotoiD

 - Jul 17, 2008
References: & akqa
We've featured Nike iD before, the service where the sportswear company allows users to customize their own shoes online, but Nike PhotoiD takes customization to the next level.

Whereas NikeiD allows customers to choose from a variety of funky colours on their website, the Nike PhotoiD option gives European users unlimited options. How? Customers send their favourite snapshot via cell phone message to the NikeiD store, and Nike incorporates the two most prominent colours in a brand new, custom pair of shoes!