The 2014 Nike Lunar Control is not only the shoe athletes are donning on the golf course this year, it’s also the most comfortable, supportive and lightweight product to hit the CES 2014 course.
The new Nike Lunar Control shoes come in funky new colors like Venom Green, Military Blue and Challenge Red. So not only do they pulse with color, they literally are made to pulse with design updates which include the Nike Power Platform to stabilize and balance, Power Transfer Zone technology for grounding and smoothness and of course, the lightweight Lunarlon technology system.
Golf Athlete Paul Casey says he wears his Nike Lunars because they’re “designed to be in contact with the ground as much as possible and that enables me to push off the ground with more control.”
Key Themes Behind This Trend
- Lunarlon Technology System
- Innovation opportunity: Develop and market lightweight and comfortable sportswear using Lunarlon technology for various sports
- Power Transfer Zone Technology
- Innovation opportunity: Apply and integrate Power Transfer Zone technology into footwear for other sports such as basketball or running
- Nike Power Platform
- Innovation opportunity: Extend the application of Nike Power Platform technology into other types of clothing or accessories, such as performance gloves for rock climbers
Where This Applies
- Sports Equipment Manufacturing
- Innovation opportunity: explore how new footwear technology can improve other sports equipment, such as helmets or paddles
- Fashion and Apparel
- Innovation opportunity: create a fashion line using the new Lunar Control shoes design updates or explore how to introduce the new colours into a current fashion line
- Fitness Industry
- Innovation opportunity: use the new technology in the Nike Lunar Control shoes to improve fitness equipment such as stationary bikes or treadmills
