This installation is for the Nike Sportswear LIVESTRONG collection. While interesting to look at, it also conveniently doubles as advertising for the collaboration.
On a tight time line, Frank Liew and the Qubic Crew put on this show to celebrate Nike and Lance Armstrong’s partnership.
Along with showing the products associated with the actual project, the duo also included Lance Armstrong’s bike and Tour de France components for this Nike and Lance Armstrong collaboration.
What an interesting form of advertisement.