What is the trend of visual storytelling?

Businesses are using visual installations and advertisements to tell the history and story behind their products, creating a more engaging and memorable experience for consumers.

What is the trend of gender-inclusive marketing?

Companies are designing campaigns that highlight the differences between men's and women's products, aiming to cater to a wider audience and promote inclusivity.

What are the implications for the fashion retail industry?

Fashion brands are utilizing immersive installations and campaigns to create a deeper connection with consumers and provide a unique shopping experience.

What are the implications for the sportswear industry?

Sportswear companies are adopting visual storytelling techniques to showcase the history and evolution of their products, catering to consumers' desire for authenticity and nostalgia.

What are the implications for the advertising and marketing industry?

Advertisers and marketers are exploring the use of visual storytelling and gender-inclusive campaigns to create more impactful and memorable brand narratives.

Technicolour Timelines: Kustaa Saksi Reimagines the History of Nike's Running Shoe

London-Inspired Sporty Campaigns Image 1

London-Inspired Sporty Campaigns Image 2

Dynamic Running-Focused Retail Concepts Image 1

Dynamic Running-Focused Retail Concepts Image 2

Dynamic Running-Focused Retail Concepts Image 3

Kustaa Saksi Reimagines the History of Nike's Running Shoe

Marissa Liu — September 3, 2009 — Fashion

References: kustaasaksi & thecoolhunter.net

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Nike has joined forces with Finnish artist, designer and illustrator Kustaa Saksi for an installation in their 1948 creative retail space in Shoreditch, London. The installation is a technicolour re-imagining of the history of Nike's running shoe. The entire project is helping to support the launch of Nike's newest running shoe, the Lunarglide.

Saksi also designed a campaign of teaser advertisements for the installation illustrating the differences between men's and women's feet.

Implications - Popular clothing and shoe brands are aiming to reconnect with buyers and fans in a more intimate way that allows consumers to see into the history of the product they are purchasing. By providing consumers with a close look into the history behind a product they love, businesses are closing the gap between company and consumer.

Trend Themes

Intimate Brand Connection — Popular clothing and shoe brands are aiming to reconnect with buyers and fans in a more intimate way that allows consumers to see into the history of the product they are purchasing.
Visual Storytelling — Businesses are using visual installations and advertisements to tell the history and story behind their products, creating a more engaging and memorable experience for consumers.
Gender-inclusive Marketing — Companies are designing campaigns that highlight the differences between men's and women's products, aiming to cater to a wider audience and promote inclusivity.

Industry Implications

Fashion Retail — Fashion brands are utilizing immersive installations and campaigns to create a deeper connection with consumers and provide a unique shopping experience.
Sportswear — Sportswear companies are adopting visual storytelling techniques to showcase the history and evolution of their products, catering to consumers' desire for authenticity and nostalgia.
Advertising and Marketing — Advertisers and marketers are exploring the use of visual storytelling and gender-inclusive campaigns to create more impactful and memorable brand narratives.

1.5

Score

Popularity

Activity

Freshness