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The Nike Golf 'Play in the Now' Ads Encourage Innovation in Golf Technology

 - May 2, 2014
References: nikeinc & adsoftheworld
Nike Golf launched an ad campaign titled 'Play in the Now' that aims to convey the importance of innovation in the sport, and poke fun at those who are afraid to try new technology and miss out on advancements in innovation. The campaign complemented the release of the Nike VRS Covert 2.0 driver, which has been used by stars like Tiger Woods, Rory McIlroy, Kevin Chappell and Nick Watney.

The 'Play in the Now' ads take the viewer on a journey through the various eras of golf technology, drawing a stark and humorous contrast between the anti-change golfers of yesteryear and the forward-looking approach required by modern golf.

The ad is the first in a planned series of ads highlighting Nike Golf's advancements in golf technology and design.