Not all gamers are slackers, as evidenced by the Nike Akuma P-Rod IV. This skate shoe is designed after one of the most iconic characters in video game history, Akuma.
Akuma is a character from the ever-popular 'Street Fighter' series. The Nike Akuma P-Rod IV features Akuma's signature logo on the heel, as well as a sketch of him on the insole. Check out this shoe in the featured gallery, and be sure to read below to check out the other shoes from Nike's 'Street Fighter' pack.
Why This Trend Is Growing
- Gaming-inspired Fashion
- The trend of incorporating popular video game characters and imagery into clothing and footwear has not yet peaked, creating opportunities for fashion brands to innovate and create their own unique gaming-inspired collections.
- Athletic Gaming
- The crossover between the gaming and athletic worlds is becoming more prevalent, signaling an opportunity for athletic brands to tap into the gaming demographic and create products tailored to their specific interests.
- Nostalgia Marketing
- The rise of nostalgia marketing – using popular characters and imagery from past decades to appeal to consumers – is intersecting with the gaming trend, presenting an opportunity for brands to create limited edition collections that tap into consumer affinities for both gaming and nostalgia.
Industries Being Reshaped
- Fashion
- Fashion brands and retailers can capitalize on the gaming trend by incorporating popular video game characters and imagery into their collections.
- Athletic Footwear
- Athletic footwear brands can create products tailored to the gaming demographic to tap into the crossover between the gaming and athletic worlds.
- Marketing
- Marketing agencies can help brands leverage the rise of nostalgia marketing and gaming-inspired fashion to create limited edition collections that tap into consumer affinities for both trends.
