Italian photographer Roberta Ungaro wants to show you the stylist and sloshed underbelly of nightlife fashion. Two models, Sara Tadiello & Areta Nemethova, frolic in the night at a classy establishment called Toilet Club in Milano. Everyone knows the first rule of Toilet Club is to always take pictures of yourself looking fierce and fabulous at Toilet Club.
The lighting and atmosphere of the photo shoot is dark, with colored lights in different hues shinning down on the models. Unlike other nightlife fashion, the looks here are more subtle and chic. The models are done up, but not overdone. Their makeup includes a light smoky eye that is very subtle, and their hair is softly curled. All the fashion is from Theory by Albert Ferretti, which is more covered up and loose than what you would expect to see at a wild night club.
Why This Trend Is Growing
- Nightlife Fashion
- Opportunity for upscale fashion brands to offer subtle and chic clothing for a night out.
- Subtle Makeup
- Opportunity for makeup brands to offer makeup looks that are more natural and understated.
- Dark and Moody Lighting
- Opportunity for lighting companies to create lighting solutions for nightclubs that are moodier and more atmospheric.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can take advantage of the opportunity to offer clothing that is more subdued and classy for a night out.
- Cosmetics Industry
- The cosmetics industry can market natural and understated makeup for a night out.
- Lighting Industry
- The lighting industry can create innovative lighting solutions for nightclubs.
