Bloggers Nicolette Mason and Gabbi Gregg have officially launched their new plus-size fashion line 'Premme.'
As two of the most influential individuals in the blogosphere, fans can expect this collection to sell out quickly. This blogger-made statement collection is full of fun and daring pieces. When designing the collections, the pair wanted to push the limits of plus-size fashion and deliver styles that couldn't be found anywhere else, noting: "We're about having fun and experimenting with color and patterns and designs and cuts that you don't always see in plus, things that we're not told to wear. We want to take risks."
By challenging the norms of plus-size fashion, these two social media influencers are creating a new norm in an industry that is often resistant to curvy body types. The collection launched on July 25th, but fans can expect 26 new pieces from Nicolette Mason and Gabbi Greg to drop in September.
Key Themes Behind This Trend
- Blogger-made Fashion
- Opportunity to disrupt traditional fashion industry by leveraging the influence and creativity of bloggers to create innovative and unique clothing collections.
- Plus-size Fashion
- Disruptive potential exists in challenging societal norms and pushing boundaries to create stylish and inclusive fashion options for curvy body types.
- Influencer-driven Collections
- Opportunity to tap into the growing power of influencers to create limited edition fashion collections that generate hype and sell out quickly.
Where This Applies
- Fashion Industry
- Opportunity for traditional fashion industry players to collaborate with bloggers and influencers to create cutting-edge fashion collections.
- Plus-size Fashion Industry
- Opportunity for plus-size fashion brands to redefine existing norms and deliver bold and unique clothing options that cater to a diverse range of body types.
- Social Media Marketing Industry
- Opportunity for social media marketers and platforms to facilitate collaborations between influencers and fashion brands, driving sales and engagement.
