Most actors would love the opportunity to make a movie with Woody Allen, but Nicole Kidman does not seem to be one of them.
Recently, Nicole Kidman was offered a role in a Woody Allen film. Instead, Kidman opted to work with “Slumdog Millionaire” sweetheart Rubina Ali in a Ridley Scott-directed ad for the soda brand Schwepps.
The commercial was released earlier this week and, while it’s lovely, many think Nicole Kidman was wrong to choose product placement over feature films.
What's Driving This Trend
- Celebrity Endorsements
- Actors using notable celeb power to drive product advertisement.
- Alternative Advertising
- Actors prefer working on creative commercial ads versus feature films.
- Brand Promotion
- Celebrities are recognizing the power of brand presence in the public eye.
Who This Affects Most
- Advertising
- Opportunities for innovative and creative brand promotions are catching the consumers' attention.
- Entertainment
- A shift in actor's preference for commercials over feature films can disrupt the traditional Hollywood movie-making industry.
- Branding
- Building a good brand reputation is essential to stay ahead in a crowded market where public scrutiny is always present.
