Desert-Themed Tonal Sneakers

Nike Launches a New Tonal Air Huaraches to the Next Nature Set

Nike introduces a new tonal palette to join its Air Huarache sneaker model in a blend of tan and olive -- it is set to join the brand's Next Nature series, which currently has the Mercurial Vapor silhouette and the Pegasus Turbo silhouette for a performance-packed set so far.

The shoes all boast earthy tones and the latest sees a woven base foundation that allows for a comfortable fit and breathability with the ventilation. It has overlaying details around the shoe in a dark olive tonal smooth leather. It covers a light gray mesh foam, which can be seen by the tongue and the ankle collar area. Branding details are applied in bright neon green to round it out.

Image Credit: Nike

Tonal Sneakers
The trend of tonal sneakers made with a blend of earthy and natural colors, provides an innovative alternative for sneaker brands.
Earth Tones
This trend of earth tones and natural colors that reflect the environment should be considered by industries that want to reduce their carbon footprint.
Woven Base Foundation
The trend of woven base foundation and foam mesh technology to create comfortable and breathable footwear that provides a great deal of potential for innovation in footwear.

Industries Being Reshaped

Footwear Industry
The footwear industry could benefit from incorporating more natural earth tone colors into their designs, making their products more appealing to environmentally conscious consumers.
Fashion Industry
The fashion industry can leverage this trend of earthy tones and natural colors to design clothing and accessories that are sustainable and eco-friendly.
Sports Industry
The sports industry can benefit from the use of woven base foundation and foam mesh technology to create more comfortable and breathable sports gear.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 22%
Freshness 12%