After many concerned parents found that their children were at eye level with inappropriate content on news displays at Tesco, a campaign was launched and the supermarket decided to make a change.
Now, rather than displaying newspapers and tabloids in a vertical format, Tesco now keeps them laying horizontally in bins. Where these publications used to be displayed on the sides of these display units, there are now generic ads for the brands that publish the news-worthy content.
As a retailer that considers itself to be family-friendly, it was important for Tesco to respond to the issues that parents with a reasonable compromise. Now, consumers are still able to purchase newspapers and tabloids, and children too small to see over the sides of the unit won't be exposed to anything inappropriate.
Kid-Safe Tabloid Displays
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