Because of a video meme making the rounds, we may be witness to a bonafide miracle. Newsers may no longer clutter the airwaves with reports of Jesus on toast, or a dogs butt, or a rock slide. The Virgin Mary on the bottom of a turtle may not be newsworthy.
This hilarious clip of various sightings of religious figures goes on for six minutes!
Implications - For many youth consumers, the current zeitgeist is defined by its collapsed boundaries between high and low cultures. The attraction to religious imagery is a comical subversion. Companies should consider how they can play with traditional dichotomies for a humorous effect that attracts youth consumers.