When people think of the Big Apple, more often than not an image of honking yellow taxis in a concrete jungle comes to mind; yet there is a New York surf culture that one photographer has decided to bring attention to. Exploding over the last few years, the surf scene has seen a ton of specialized shops popping up in Manhattan and Brooklyn.
Commissioned by local brand Saturdays Surf NYC, Canadian photographer Zak Bush captures the New York surf culture in a candid way. He has since opened up a first solo show, titled Revisions. Shown at the Picture Farm Gallery, he says, "Shooting surfing here is interesting because so many elements factor into capturing a solid photo: transportation, swells, weather, etc."
What's Driving This Trend
- Surf Culture in New York
- Opportunity for brands to embrace and cater to the growing surf culture in the city, creating specialized products and services.
- Specialized Surf Shops in Urban Areas
- The rise of surf shops in Manhattan and Brooklyn presents an opportunity for entrepreneurs to disrupt the retail space by offering unique and curated surf-related products.
- Urban Surf Photography
- Photographers can tap into the emerging trend of urban surf photography, capturing the juxtaposition of cityscape and surf culture in a compelling way.
Who This Affects Most
- Apparel and Accessories
- Brands can capitalize on the demand for surf-inspired clothing and accessories, creating stylish, functional, and urban-friendly apparel.
- Hospitality and Tourism
- The growing surf culture in New York opens up opportunities for hotels, resorts, and travel companies to offer surf-themed experiences and packages to attract tourists and locals alike.
- Art and Photography
- The emergence of urban surf photography creates opportunities for photographers and galleries to showcase and sell unique artwork that captures the essence of the New York surf scene.
