New York City's TapIt program allows water bottle toters to fill up at cafes, restaurants and other commercial locations with water spouts, free of charge.
We've talked about New York City's encouragement to citizens to drink tap water instead of buying bottled water (remember the Tap’dNY campaign?), so we're thrilled to be following up with TapIt's successful initiative.
Thanks to innovative developers, there's even a TapIt iPhone app that lets thirsty people in the Big Apple track down the nearest participating TapIt partner.
Why This Trend Is Growing
- Water Bottle Refill
- The trend of free bottle filling stations in public spaces provides convenience and promotes eco-friendly habits.
- Tap Water Programs
- The TapIt program in New York City demonstrates the growing popularity of initiatives to promote tap water consumption and reduce plastic waste.
- Location-based Apps
- The TapIt iPhone app showcases the trend of location-based apps that provide users with real-time information about nearby refill stations.
Industries Being Reshaped
- Food and Beverage
- Restaurants, cafes, and other food and beverage establishments can participate in the TapIt program, attracting eco-conscious customers.
- Smartphone Apps
- Developers can capitalize on the trend of location-based apps by creating similar apps that provide real-time information about nearby services.
- Environmental Sustainability
- The tap water movement offers opportunities for companies in the environmental sustainability industry to provide refill station solutions and promote reusable water bottles.
