'Seamless' recently launched a new ad campaign that is aimed directly at New York City residents. Although food delivery is popular in the majority of urban areas, many New Yorkers prefer delivery to cooking at home. This campaign aims to relate to the local love of on-demand delivery.
The new print and television campaign is designed to poke fun at New York City residents and the reasons they prefer delivery over home-cooked meals. The ads encourage residents to use Seamless as their primary delivery service by appealing directly to the New Yorkers. The ads feature clever slogans such as, "New Yorkers know the name of their delivery man, but not their neighbors," or "Your secret 3am dumpling & donut order is safe with us." The ads are designed to play on specific aspects of the New York City lifestyle that encourage food delivery.
The ads perfectly reflect the fact that New York City is number one worldwide in food deliveries.