For its 2016 Holiday series, a new Undefeated collection was released. In an effort to spotlight some of its most eye-catching pieces, the label employed LA-based rapper D Savage to be the muse of its lookbook.
Most prominently, the styles draw from popular 1990s sportswear for inspiration -- recreating the classic cuts for a unique look that's been popular in streetwear as of late. To further highlight this point of origin, D Savage is lensed with a vintage tone -- with subdued colors and a casual urban vibe portrayed in the images.
In addition to sweats and track-style pieces, the new Undefeated collection includes branded hockey jerseys, camouflage pants, crewnecks, varsity jackets and more -- compiling a highly wearable menswear selection.
Key Themes Behind This Trend
- Sportswear-inspired Streetwear
- Business professionals can explore innovative ways to fuse vintage sportswear style with modern street clothing design.
- Celebrity-modeled Lookbooks
- Entrepreneurs can consider collaborating with high-profile personalities to market their clothing collections.
- Athletic-style Menswear
- Fashion marketers can target younger male consumers by incorporating sportswear elements into their clothing lines.
Where This Applies
- Apparel Design
- Apparel designers can create menswear collections that are inspired by vintage sportswear designs and feature athletic-style elements.
- Celebrity Endorsements
- Marketing agencies can launch influencer marketing campaigns to promote clothing collections, by partnering with celebrity influencers and releasing high-quality lookbooks.
- Streetwear Fashion
- Fashion entrepreneurs can explore the streetwear fashion market by designing and marketing clothing lines that are popular among the younger male demographic.
