Surreal Ukrainian Lookbooks

The New Syndicate Collection Was Presented with Fable-Like Imagery

This new Syndicate collection follows its first Fall/Winter 2016 series, which saw a presentation of well-structured streetwear looks. Although many of the styles drew from a vintage inspiration, the overall aesthetic of 'Outsider' was highly contemporary.

For this editorial instalment of the Ukrainian label's Fall/Winter 2016 selection, Roma Pashkovskiy's talents were employed. Set in Berdychiv, a small city in the Ukraine, the new Syndicate collection is similar in many ways to Outsider.

That said, this drop seems to stay truer to the vintage styles, with fewer futuristic pieces coming into play. What's most interesting however is how the editorial is shot. With backgrounds that look the illustrations of a fairy tale picture book, the images take on a captivating surreal appearance.

Vintage-inspired Fashion
Opportunity for designers to create contemporary fashion with vintage inspiration.
Surreal Photography
Opportunity to employ surreal imagery to make fashion editorials captivating.
Location-based Fashion Shoots
Opportunity to shoot fashion editorials in unique locations for a captivating effect.

Industries Being Reshaped

Fashion Industry
Trend toward vintage-inspired fashion could disrupt fast-fashion and encourage sustainable fashion practices.
Photography Industry
Trend toward surreal photography could disrupt traditional fashion photography and create opportunities for innovative shoots.
Travel Industry
Opportunity to attract tourists and photographers to unique locations for fashion shoots.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 77%
Freshness 8%