In line with our trend on eggs that show you when they are done, we now present stickers that tell you when fruit is ripe.
The stickers will be on the market next year, and should help reduce the amount of fruit that is otherwise wasted in supermarkets around the world.
Implications - Food and health are very important for the modern-day consumer due to the rise of obesity and other diseases. Most people now are watching what they eat and when they eat it. Making sure a product is at it's best time for consumption is important to the modern-day consumer. Therefore, if businesses were to bring this concept into the world of marketing their products, they would definitely make the items they sell more attractive.