The very funny new 'Skoda Superb Comb' auto ads are advertising one key part of their car: the sun roof.
The tag line reads, "More panoramic sunroof than ever before," and along with the tag line comes with some interesting thrill-seeking characters. There is a skydiver, a rock climber, a window cleaner and a man in cannonball gear. The stars of the new Skoda Superb Comb auto ads find the same thrills as their past times in this car. Awesome, yes.
What's Driving This Trend
- Panoramic Sunroofs
- Auto manufacturers should consider offering larger, more panoramic sunroofs as a key selling point for their vehicles in their advertising campaigns.
- Thrill Seeker Marketing
- More brands should consider marketing themselves as vehicles for thrill-seekers in order to capture a younger target market.
- Humorous Car Advertising
- Auto companies can attract customers by incorporating humor into their advertising campaigns rather than focusing strictly on performance or features.
Who This Affects Most
- Automotive
- Auto manufacturers could see a rise in sales by emphasizing the thrill-seeking potential of their vehicles, particularly those with larger panoramic sunroofs.
- Advertising
- Marketing agencies could explore an approach to advertising campaigns for cars that appeals to younger demographics through humorous and thrilling content.
- Entertainment
- Opportunities exist for entertainment companies to consider collaborative marketing or product tie-ins with auto brands that appeal to their shared audience interested in thrill-seeking and adventure.
