Popular online clothing retailer 'Everlane' launched a new shopping app that will make suggestions for what to buy based on the current weather. While there are many different shopping apps available to consumers, Everlane wanted to make its app stand out by curating each user's clothing selection based on the current weather.
When users download the Everlane app, they will be presented with a number of suggested purchases based on the weather conditions in their area. Beyond weather-specific clothing, the app will also give users access to newly released collections by sending push notifications to their smartphone whenever a new garment is available. The app is even integrated with Apple Pay, which makes it easy for users to select and purchase clothing simply by swiping their fingerprint on the home button.
The app is currently available as a free download for iOS users.