Campbell Soup is currently testing new shoppable ads, using a digital publisher named Group Nine Media. The ads will be presented to consumers on O&O, a women-focused lifestyle website. The ads were created using Sparkle, which is an ad platform that optimizes content for mobile viewers.
Testing new shoppable ads will give the company greater insights into the best way to reach mobile audiences. Additionally Group Nine Media is a good organization for Campbell Soup to collaborate with, due to the fact that it is a prominent video publishing organization in the United States. Content from Group Nine Media reaches over 70% of consumers in the United States between the ages of 20 and 30.
Image Credit: Christopher Doering