In time for the spring of 2018, a new Life's a Beach collection was revealed, along with a stylized lookbook that shows how some of the brightly colored garments can be paired with one another.
In the lookbook, images show models either individually or in pairs, sometimes with a standard hotel room functioning as their backdrop, or with minimalist staircases and balconies that look over the city. Many of the pieces that are featured boast statement snakeskin patterns, while others feature rows of flames, small embroidery embellishments, or all-over graphic art.
The laidback feel of the casual images that comprise the lookbook play to the style of the apparel that they present, with the surfer-inspired looks presented in a versatile way that speaks to those who would purchase it.
Image Credit: HYPEBEAST
Why This Trend Is Growing
- Bold Patterns in Apparel
- Opportunity for brands to innovate with unique and eye-catching patterns in clothing.
- Surfer-inspired Fashion
- Potential to disrupt the fashion industry with laid-back, casual surfer-inspired looks.
- Graphic Art in Clothing
- Opportunity to incorporate all-over graphic art into clothing designs for a statement-making look.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on the trend of bold patterns and surfer-inspired fashion to attract customers.
- Apparel Manufacturing
- Manufacturers can explore new production techniques to incorporate graphic art and unique patterns into clothing.
- Retail
- Retailers can curate collections that feature surfer-inspired fashion and bold patterned apparel to meet consumer demand.
