Skate Culture Hoverboards

This New Hoverboard Was Designed in Consultation with Tony Hawk

This new hoverboard -- an update on the revolutionary Hendo vehicle introduced last year -- was designed in consultation with skating legend Tony Hawk.

The new hoverboard, called the Hendo 2.0, looks and handles like a genuine skateboard, as opposed to its predecessor, the original Hendo. While both are genuine hoverboards, using magnet technology to levitate off the ground, the Hendo was a larger, thicker, more unwieldy model. The genius minds at Hendo asked Tony Hawk to consult and collaborate on the new hoverboard, and the result was predictably skate culture-oriented. Hawk's suggestions were to make the Hendo 2.0 lighter, smaller, quieter and easier to ride. The new hoverboard, unsurprisingly, seems to be modeled after the deck of a skateboard.

Just in time for October 21st, 2015, the day Marty McFly arrived in the future, the world now has a genuine Back to the Future-style hoverboard.

Skateboard-inspired Hoverboards
Opportunity for creating hoverboards that resemble and handle like traditional skateboards to cater to the skate culture.
Consultation-driven Design
Opportunity for businesses to collaborate with industry experts, such as Tony Hawk, to create innovative and consumer-focused products.
Retro Futurism
Opportunity to tap into the nostalgia of iconic movies, like Back to the Future, by developing futuristic products that pay homage to the past.

Who This Affects Most

Personal Transportation
Potential for disruption by developing smaller, lighter, and quieter hoverboards that improve convenience and user experience.
Skateboarding Equipment
Opportunity to expand product offerings by introducing hoverboards that cater to skateboard enthusiasts, providing a new and exciting way to experience skate culture.
Film and Entertainment
Opportunity to capitalize on nostalgic movie references by creating products that embody the futuristic vision of films, like the Back to the Future hoverboard.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 96%
Freshness 8%

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