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The New Era MLB Rivalry Ad Gets Physical

 - May 17, 2011
References: neweracap & adweek
The New Era ‘MLB Rivalry’ ad campaign features two of television’s biggest stars in a verbal sparring match over their favorite sports teams. Alec Baldwin of 30 rock defends the Yankees and The Office’s John Krasinski backs the Red Sox.

The first ad in the New Era ‘MLB Rivalry’ series was pitch perfect, featuring the two actors bickering over the phone about sports' most contentious rivalry. This one takes it a step further. Following what he thinks is a Yankees loss, Baldwin rushes over to Krasinksi’s house and punches him in the face…only to find out that the Yankees didn’t lose.

I won’t ruin the rest of the commercial for you, but it is an absolute must-watch. Both men display the kind of comedic timing you can only learn working on a sitcom and the ad really conveys the genuine acrimony that exists between Yankees and Red Sox fans.