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Historic Auto Ads

The New Dodge Commercial Mixes Freedom and Cars

— June 13, 2010 — Autos
The new Dodge commercial is a blend of historic and modern icons. The ad features the classic Dodge Challenger and a fellow dressed up at George Washington (as well as the Continental Army).

With the tagline, "Here's a couple things America got right: cars and freedom," there can be no doubt about the audience and feelings the new Dodge commercial is pandering to. It's a pretty amusing ad. Click on the video above to view it!
Trend Themes
1. Blend of Historic and Modern - Disruptive innovation opportunity: Explore ways to merge traditional and contemporary elements to create unique marketing campaigns and brand messaging.
2. Celebration of American Icons - Disruptive innovation opportunity: Tap into national pride by incorporating iconic symbols and figures into advertising campaigns and brand identities.
3. Humorous Advertisements - Disruptive innovation opportunity: Utilize humor as a strategic tool to engage audiences and create memorable advertising experiences.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Incorporate storytelling and historical references to connect with consumers and differentiate brands within the highly competitive automotive industry.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop creative strategies that evoke emotions, tap into cultural nostalgia, and effectively communicate brand values in advertising campaigns.
3. Film and Entertainment - Disruptive innovation opportunity: Collaborate with brands to incorporate historical and cultural references into film and television content, forging partnerships that enhance brand visibility and consumer engagement.
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