Youth-Inspired Menswear

The New Dior Homme Collection Was Photographed by David Sims

The new Dior Homme collection for Summer 2018 features a star-studded roster of models, who were lensed by famed photographer David Sims for the luxury brand's latest campaign. A few names to grace the images include Neil Tennant and Chris Lowe of the English synthpop duo Pet Shop Boys, as well as actor Charlie Plummer, whose been in films like 'The Dinner' and 'All the Money in the World.'

As Highsnobiety reports, "The cast of characters is intentionally diverse, as to further mimic the contrast of pieces that have been styled together by Mauricio Nardi." Featured looks include suits with exposed stitching, college-style knit vests, shorts and blazer combinations, and graphic muscle tanks and sports jackets.

Youth-inspired Menswear
Opportunity to innovate youth-targeted designs in the luxury fashion industry.
Diverse Model Castings
Opportunity to disrupt traditional beauty standards in fashion photography.
Casual-smart Fashion Combinations
Opportunity to innovate versatile and functional garments for the fashion industry.

Where This Applies

Luxury Fashion
This trend presents opportunities for luxury fashion designers to tap into new markets by targeting the younger demographic.
Fashion Photography
This trend provides disruptive innovation opportunities for fashion photographers to redefine traditional beauty standards through more diverse model castings.
Fashion Industry
This trend provides opportunities for designers in the fashion industry to offer more functional and versatile garments tailored to the preferences of younger men.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 6%
Freshness 8%