In order to appeal to consumers who are looking to add some seasonal colors to their wardrobe for the summer, a new Billionaire Boys Collection was launched, along with a lookbook that shows how some of the different pieces that comprise it can be combined.
The majority of the coloways within the new Billionaire Boys Collection make use of vivid pastels, which counter the graphic images and branding in a complementary way. Often, the apparel simply features Pharrell's Billionaire Boys Club branding at the center of it is wavy lettering that gives off a vintage aesthetic, however others are overtaken by large images that seem to be set in space.
Included in the collection are t-shirts and long-sleeves, short-sleeved hoodies, branded pants, and hats.
Summery Vintage-Inspired Streetwear
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