Franziska von Drachenfels' 'Never Ending Love' Collection

 - Nov 6, 2010   Updated: Jun 22 2011
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With her latest collection, 'Never Ending Love,' Franziska von Drachenfels proves why she continues to play a leading role in European jewelry design. The symbolism in this line, filled with Gordian knots, is simply magical. These knots, which have no beginning and no end, are a perfect symbol for true love.

See more images of the 'Never Ending Love' collection by Franziska von Drachenfels in the gallery above.

Implications - This knotted, never-ending jewelry appeals to consumers through symbolism and emotionally-charged connotations. Businesses should remember how much selling power is garnered from tapping into societal sentiments such as love and loss. By hitting an emotional chord amongst buyers, a business is more likely to establish a connection with these individuals and sell their products.