Franziska von Drachenfels' 'Never Ending Love' Collection
Holger Mohr — November 6, 2010 — Art & Design
References: drachenfels-design.de & drachenfels-design.de
With her latest collection, 'Never Ending Love,' Franziska von Drachenfels proves why she continues to play a leading role in European jewelry design. The symbolism in this line, filled with Gordian knots, is simply magical. These knots, which have no beginning and no end, are a perfect symbol for true love.
See more images of the 'Never Ending Love' collection by Franziska von Drachenfels in the gallery above.
Implications - This knotted, never-ending jewelry appeals to consumers through symbolism and emotionally-charged connotations. Businesses should remember how much selling power is garnered from tapping into societal sentiments such as love and loss. By hitting an emotional chord amongst buyers, a business is more likely to establish a connection with these individuals and sell their products.
See more images of the 'Never Ending Love' collection by Franziska von Drachenfels in the gallery above.
Implications - This knotted, never-ending jewelry appeals to consumers through symbolism and emotionally-charged connotations. Businesses should remember how much selling power is garnered from tapping into societal sentiments such as love and loss. By hitting an emotional chord amongst buyers, a business is more likely to establish a connection with these individuals and sell their products.
Trend Themes
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Symbolic Knot Jewelry — Disruptive innovation opportunity: Create a line of jewelry that uses symbolic knots to tap into the emotional power of symbolism.
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Emotionally-charged Connotations — Disruptive innovation opportunity: Develop marketing campaigns that evoke strong emotional responses in consumers by incorporating symbolism.
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Tapping Into Societal Sentiments — Disruptive innovation opportunity: Identify societal sentiments such as love and loss and create products that resonate with consumers on an emotional level.
Industry Implications
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Jewelry Design — Disruptive innovation opportunity: Utilize symbolic knots and unique design elements to create a distinctive line of jewelry.
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Marketing and Advertising — Disruptive innovation opportunity: Employ emotionally-charged campaigns that tap into societal sentiments to create a strong connection with customers.
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Consumer Goods — Disruptive innovation opportunity: Incorporate symbolism and emotional appeal into consumer products to establish a strong bond with consumers.
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