Ever ask yourself â€œWhere am I?â€ Well, wonder no longer with this 'You Are Here' doormat that is clearly inspired by the red dots found on mall maps and airport directories. The 'You Are Here' doormat is made from recycled truck tires and is machine washable. Also be on the lookout for the new â€œWhy am I here?" and â€œWhat's that Smell?â€ doormats--coming soon!
Implications - Products that are customizable and unique are widely appealing to consumers. In a world where unique flavour is hard to come by, there is a fast-growing market for ironic and hilariously attractive novelty items that play on popular cultural themes and defy tradition. Products that make people laugh and are aesthetically appealing in texture and color as well as those that are customizable appeal to the need to feel unique and individual.