Neuro Gum and Neuro Mints are now available in freshly redesigned packaging that helps to simplify its message. As Kent Yoshimura, Neuro CEO and co-founder, says: "We're selling a product that promises clarity and focus, and we needed our identity to reflect that. So, we stripped away the complicated graphics that alluded to overly scientific and synthetic elements."
The functional chewing gums and mints now boast a modern, minimalist look and a color-coded system to differentiate between the products—red and turquoise packaging for Neuro's cinnamon and peppermint flavors, respectively.
The free-from gums and mints are vegan-friendly, plus they are all made without sugar, aspartame or gluten, and are powered by caffeine from natural green tea, L-theanine, B6 and B12 vitamins.
Image Credit: Neuro
What Makes This Trend Stand Out
- Functional Chewing Gum
- Disruptive innovation opportunity: exploring new flavors and ingredients in functional chewing gums to appeal to health-conscious consumers.
- Minimalist Packaging Design
- Disruptive innovation opportunity: incorporating minimalist packaging design in other industries to offer a simple, clean, and modern look to products.
- Caffeine-based Products
- Disruptive innovation opportunity: creating innovative caffeine-based products that cater to consumer demand for natural and healthy energy boosters.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: developing healthier and functional food and beverage products that cater to new consumer trends for health and wellness.
- Packaging
- Disruptive innovation opportunity: creating minimalistic packaging designs in various industries to catch the eye of consumers looking for simple yet aesthetically pleasing products.
- Nutraceuticals
- Disruptive innovation opportunity: combining natural ingredients to create effective caffeine-based products that cater to health-conscious consumers' demand for functional products.
