Netflix's Sweet Home Candles Celebrate the New Series
Ellen Smith — January 25, 2021 — Marketing
Netflix's Sweet Home candles were inspired by the popular South Korean series. Written by Kim Kan-bi and Hwang Young-chan, the show follows the struggle of a community aiming to survive in a world that's been dominated by monstrous creatures.
To promote and celebrate the series, Netflix produced these frightening candles that share a likeness to the creatures featured in the show. The candle arrives in two iterations, the first being the Steroid Monster, and the second being the Blind Monster. Those interested in the monstrous candles can enter a contest to win a box with the both. To enter, participants can head to the streaming service's Instagram account and comment their thoughts on the series.
Image Credit: HypeBae
To promote and celebrate the series, Netflix produced these frightening candles that share a likeness to the creatures featured in the show. The candle arrives in two iterations, the first being the Steroid Monster, and the second being the Blind Monster. Those interested in the monstrous candles can enter a contest to win a box with the both. To enter, participants can head to the streaming service's Instagram account and comment their thoughts on the series.
Image Credit: HypeBae
Trend Themes
1. Frightening Merchandise - There is an opportunity for media companies to create merchandise inspired by their original content to promote and celebrate their shows through unique and creative ways.
2. Interactive Marketing - Interactive marketing campaigns, such as social media contests, provide a fun and engaging way for companies to build excitement and loyalty around their products and services.
3. Transmedia Storytelling - Transmedia storytelling can enhance the audience’s experience of a show or movie by expanding the fictional world beyond the screen and creating more opportunities for consumer engagement.
Industry Implications
1. Streaming Services - Streaming services can capitalize on the popularity of their original content by creating unique and impactful marketing campaigns to drive engagement and boost subscriptions.
2. Media and Entertainment - The media and entertainment industry has an opportunity to explore innovative ways of creating and promoting their content through merchandise and transmedia storytelling that enhances the fan experience.
3. Retail - Retail companies can partner with media and entertainment companies to create and sell unique merchandise inspired by popular shows and movies to tap into the growing demand for fan products and experiences.
1.7
Score
Popularity
Activity
Freshness
