The Edit by Net-a-Porter David Bellemere editorial displays the expertise of the high fashion photographer. In each one of Bellemere's images, model Rosie Huntington-Whiteley came across much like a farmer due to blooming fields and a weathered fence set in the backdrop.
Stylist Tracy Taylor played up on the upscale rancher themes present in this Net-a-Porter production. She did so with the help of Huntington-Whiteley who sported cut off fringe shorts, a billowing lace top and a sheer cut out dress.
Whether riding a horse or perched on top of wood, Huntington-Whiteley mastered this scene with ease. Although tiered black gowns and studded dresses are typically suited to the outdoors, Taylor proved that these pieces can in fact be appropriate.
What's Driving This Trend
- Farm-themed Editorials
- Opportunity for fashion brands to incorporate rustic elements and farm aesthetics in their editorial campaigns.
- Upscale Rancher Fashion
- Opportunity for designers to create high-end clothing and accessories inspired by rancher themes and materials.
- Outdoor-inspired Couture
- Opportunity for fashion labels to explore the idea of bringing outdoor-inspired fashion trends to the luxury market.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to tap into the trend of farm-themed editorials and upscale rancher fashion.
- Photography
- Opportunity for photographers to create visually captivating farm-themed editorials and showcase their expertise.
- Luxury Retail
- Opportunity for luxury retailers to curate outdoor-inspired couture collections and cater to a niche market segment.
