The Net-a-Porter FW Campaign looks like something that just stepped out of a dream. Featuring soft colors and free flowing pieces, the images represent the chic and cool nature of the brand.
The fact that the Net-a-Porter FW Campaign is shot outside on a sunny day adds to the fluid feeling of the clothing. The ensembles themselves feature muted shades as well, making the few vibrant hues pop with even greater magnitude. The campaign definitely offers looks perfect for those who want timeless pieces.
The classic setting enhances the images to make them feel like subdued sophistication at its best.
Implications - Tired of the overflowing number of dark styles coming out, modern consumers are looking for designs that feature a more classic aesthetic. Products pertaining to older elements are appealing to those who desire more subtlety in their looks. Companies trying to draw in more shoppers could hone in on this aspect of simplicity.
Classic Sophisticated Styles
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Shaggy Mane Purses
Zipper Hipster Shades
Boho Fitness Boots
Coquettish Cut-Out Boots