Nerf is known for its fun dart guns, but the company is looking to merge its experience in ballistics with another arena of the toy industry with the Nerf Nitro. The new toy looks like a canted Nerf gun, but rather than shooting foam darts it fires off toy cars.
A Nerf Nitro set comes with a blaster, a few of the specially designed toy cars, and other props like mock obstacles and jumps. Designed to foster the imagination, the miniature props in the various Nerf Nitro sets include tires, oil barrels, wooden crates, and even plastic rings of fire. They also come with two different jump gradients, allowing kids to get creative with the feats that they send their Nerf cars through.
What's Driving This Trend
- Toy Car Shooters
- The merging of traditional dart guns and toy cars presents an opportunity for disruptive innovation in the toy industry.
- Miniature Obstacle Kits
- Providing kids with kits that offer a complete miniature obstacle course can be a disruptive innovation in the toy industry.
- Miniature Car Racing
- Incorporating miniature car racing into the Nerf Nitro can provide a new type of play experience and create an opportunity for disruptive innovation.
Who This Affects Most
- Toy Industry
- The Nerf Nitro merges two different types of toys, presenting an opportunity for innovation in the toy industry.
- Outdoor Recreation Industry
- The Nerf Nitro's obstacle course and jumping features could create an opportunity for innovation in the outdoor recreation industry.
- Automotive Industry
- The Nerf Nitro focuses on toy cars, presenting an opportunity for innovation in the automotive industry through miniaturization and creativity.
