The Nerf Halo blasters are a new series of toys created in partnership between Hasbro and 343 Industries to offer avid fans of the video game with a way to extend their fandom into the real world. The product range includes a number of precision blasters for kids and adults alike to pick up when looking to have a showdown with friends or even colleagues. The products are positioned for an October 2020 launch in the United States and the UK with additional markets set to follow into 2021.
Vice President of Global Brand Strategy and Marketing, Hasbro Adam Kleinman spoke on the Nerf Halo blasters saying, "NERF and Halo are both heritage brands that kids have grown up with and loved for decades, and we’ve found a strong overlap within our consumers. We are constantly looking into ways to bring more innovation and excitement to the NERF brand, and saw an incredible opportunity to collaborate with 343 Industries as they reinvent Halo for the next generation.”